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Digitial Initiatives: Strategy Tools

SWOT Analysis

"A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture."

Wikipedia. SWOT analysis. Retrieved from

Priorities Matrix

Author Stephen R. Covey developed a priority matrix that is another common tool in terms of planning.  The priority matrix can be employed both for our strategic planning for our digitization program and for specific projects.


* U.S. Geological Survey Department of Employee and Organizational Development. Stephen Covey's Time Management Grid. Retrieved from