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Public Relations: E-Marketing and Media Planning

Media Planning

These resources are from Kate Pittsley's fantastic article "Where to advertise: Media planning resources on the web."

To get you started, advertising and marketing vocabulary is defined at these sites:

American Marketing Association (AMA) Dictionary. The entire AMA Dictionary contains more than 4,000 terms and is regularly updated. Access: http://www.marketingpower.com/_layouts/Dictionary.aspx.

IAB Interactive Advertising Wiki. The Interactive Advertising Bureau (IAB) has a collaborative glossary to keep up with terms for new forms of advertising and new waysto automate ad purchasing. Access: http://www.iab.net/wiki/.

Media-focused Trade Associations