What business/industry/service is your company or organization in? Which associations cover this industry? Which trade publications cover this industry? (New articles are uploaded to databases monthly).
What is the PR problem? Does something need to be repaired or refreshed?
What is the current environment (social, economic, legal, etc.)?
Who is the target market for your product? How has this market changed over time?
What are the company's strengths, weaknesses, opportunites, threats (SWOT)?
Who are the competitors? What is the competitive environment? Where does your company rank against its competitors?
What are the characteristics of the brand, if applicable?
What kind of promotions are common to your business or organization?
This guide focuses on resources for students in Public Relations courses. It is also useful for marketing research projects.
Consider these questions as you create your public relations plan:
This presentation reviews how to do public relations research in the WPU Cheng Databases.