Determining the best search terms to use for a specific industry can be challenging. Identifying relevant industrial codes are a useful first step. These codes can be used to develop lists of competitors, locate articles on industries and find industry data. NOTE: Newer industries may not be reflected in the industry codes.
The links below provide data for the US manufacturing sectors. The Economic Census data is organized by NAICS codes. Learn more about the codes by reviewing the NAICS box below. Since the data from the 2012 Census is not yet available, the Annual Survey of Manufacturers to update some data.
In these databases, you can search by
Market research reports published by companies such Datamonitor and First IResearch are available in several library databases. Keep in mind that not all industries will be covered and you may need to consider related industries or broader industry labels.
Tips using coffee as the sample industry
Trade organizations and their publications, newsletters, websites, etc. are good sources of information for marketing and public relations. Here a few examples.