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MKT2100: Principles of Marketing: Demographics

What is

Demographic Data from the Census Bureau

The decennial census and the American Community Survey provide a rich source of data on population, socio-economics and housing. The first data from the 2010 Census was used to determine congressional representation. Start your search using American Factfinder or the specific data source.

Other Government Data Sources

Research Institutes, Centers and Market Research Firms

Research institutes, marketing firms and others can be good sources of information. This is an illustrative list.