COMM4490: Public Relations Workshop: Finding Articles in Databases

Locating articles in business news and trade publications is an excellent way to begin research on a public relations plan for a company or organization’s product, service or message. Business article databases can be used to collect information about a specific company or organization, product or service, and target audience. These databases may include information on advertising and public relations for non-profit organizations as well.

 You may also find general databases such as Academic Search Complete to be useful for certain types of businesses/organizations.

This brief presentation illustrates techniques for searching a variety of databases.