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COMM4490: Public Relations Workshop: Finding Articles in Databases

  Link to business databases

Which database?

Locating articles in business news and trade publications is an excellent way to begin research on a public relations plan for a company or organization’s product, service or message. Business article databases can be used to collect information about a specific company or organization, product or service, and target audience. These databases may include information on advertising and public relations for non-profit organizations as well.

 You may also find general databases such as Academic Search Complete to be useful for certain types of businesses/organizations.


This brief presentation illustrates techniques for searching a variety of databases.

Subject Guide

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Richard Kearney
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Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
300 Pompton Road
Wayne, NJ 07470