Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

COMM4490: Public Relations Workshop: Finding Articles in Databases

  Link to business databases

Which database?

Locating articles in business news and trade publications is an excellent way to begin research on a public relations plan for a company or organization’s product, service or message. Business article databases can be used to collect information about a specific company or organization, product or service, and target audience. These databases may include information on advertising and public relations for non-profit organizations as well.

 You may also find general databases such as Academic Search Complete to be useful for certain types of businesses/organizations.

Presentation

This brief presentation illustrates techniques for searching a variety of databases.

Subject Guide

Profile Photo
Richard Kearney
Contact:
Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
300 Pompton Road
Wayne, NJ 07470
973-720-2165
Website