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COMM4490: Public Relations Workshop: Getting Started

About this guide

This guide offers tips and strategies for finding information to support the development of a public relations plan.




Developing the PR plan: thing to consider

  • Is your company public or private? The larger the company/organization - the easier it will be to find information
  • Large organizations will have many brands/services, do you want to focus on the company as a whole or a specific segment?
  • For small businesses, such as a local restaurant, industry trends, food trends, etc. can provide an alternative way to search
  • Focus on the need, problem, issue for either the company and/or its product or service.
  • Companies have already done their market research, you can use that information even as it is presented on webpages and in other promotions
  • Look for partnerships, experts in a field, professional organizations and association related to your company's product/service
  • How and when does your company/organization/industry use social media?
  • Keep track of key names, industry executives, trade organizations. You can use these to improve Internet search results



Subject Guide

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Richard Kearney
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Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
300 Pompton Road
Wayne, NJ 07470