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About this guide
This guide offers tips and strategies for finding information to support the development of a public relations plan.
Developing the PR plan: thing to consider
- Is your company public or private? The larger the company/organization - the easier it will be to find information
- Large organizations will have many brands/services, do you want to focus on the company as a whole or a specific segment?
- For small businesses, such as a local restaurant, industry trends, food trends, etc. can provide an alternative way to search
- Focus on the need, problem, issue for either the company and/or its product or service.
- Companies have already done their market research, you can use that information even as it is presented on webpages and in other promotions
- Look for partnerships, experts in a field, professional organizations and association related to your company's product/service
- How and when does your company/organization/industry use social media?
- Keep track of key names, industry executives, trade organizations. You can use these to improve Internet search results