COMM4490: Public Relations Workshop: Getting Started

This guide offers tips and strategies for finding information to support the development of a public relations plan.

Developing the PR plan: thing to consider

• Is your company public or private? The larger the company/organization - the easier it will be to find information
• Large organizations will have many brands/services, do you want to focus on the company as a whole or a specific segment?
• For small businesses, such as a local restaurant, industry trends, food trends, etc. can provide an alternative way to search
• Focus on the need, problem, issue for either the company and/or its product or service.
• Companies have already done their market research, you can use that information even as it is presented on webpages and in other promotions
• Look for partnerships, experts in a field, professional organizations and association related to your company's product/service
• How and when does your company/organization/industry use social media?
• Keep track of key names, industry executives, trade organizations. You can use these to improve Internet search results