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MKT2100: Principles of Marketing- Market Plans: Additional Resources

Reference PPT

The 10-K

Public companies must submit a 10-K to the United States Securities and Exchange Commission. Find your public company's 10-K here:


Statistical Sources

Annual Report

Check your company's website for their annual report, including letter to the shareholders. You might also find their sustainability report and their 10-K. 

Your Library Catalog

Access your library catalog for print books and eBooks!! Use "Books and Media" on the library's homepage: