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MKT2100: Principles of Marketing- Market Plans: Databases

Business Databases

The library has several databases in business, but it's important to know which one will work best for your needs. Remember: you can access the databases from off-campus using your WPUNJ username and password!

Which Database Should I Use?

Hoover's and IBIS

To get to company profiles in Hoover's, simply type the name of the company in the search box. 

Hoover's will provide a company report of the data it has access to including: news, financial information, and competitor information.  Hoover's also provides the company's NAICS Code which you can use in IBIS to find industry information. 

To find industry profiles in IBIS, type the NAICS code or industry name in the search box.  IBIS will provide an industry report including: market share information, financial data, and industry outlook. 


Business Source Premier: Accessing the MarketLine Report

Business Source Premier: Finding Articles about Your Company