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Global Sales: Researching Companies and Industries: Industry Research

Which industry?

Determining the best search terms to use for a specific industry can be challenging. This guide provides several tips for improving your search results. Companies can often be analyzed from the perspective of more than one industry. Starbucks for example is a coffee producer, distributor, restaurant and even a fast-food restaurant.

Examples of Industry Reports

There are a variety of industry reports, industry profiles and market research reports  located in most of the business databases. Here are some representative examples.

Industry Content in Databases

Information about a company's competitive environment can often be found in industry reports and business periodicals.