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Determining the best search terms to use for a specific industry can be challenging. This guide provides several tips for improving your search results. Companies can often be analyzed from the perspective of more than one industry. Starbucks for example is a coffee producer, distributor, restaurant and even a fast-food restaurant.
Examples of Industry Reports
There are a variety of industry reports, industry profiles and market research reports located in most of the business databases. Here are some representative examples.
Industry Content in Databases
Information about a company's competitive environment can often be found in industry reports and business periodicals.
Includes Industry Reports from Frist Research and Business Monitor. Select "Industry Report" as a document type and then search by Country/Region and industry name. For example, search for Indonesia Telecommunications to locate reports on that industry.
Business Source Premier
Includes SWOT Reports for major companies and industries from Datamonitor and other sources.
Includes basic descriptions of many international corporations as well as industry reports from First Research.
Focus is on US companies but the database does include industry reports with some global perspectives