Global Sales: Researching Companies and Industries: Finding Articles on Companies, Industries and Countries

Two business databases, ABI and Business Source Premier, are the best sources for locating \a wide variety of articles on companies, markets, industires and countries. . LexisNexis is an excellent for locating articles in news sources both US and international.

ABI

Business Source Premier

LexisNexis Academic

Wall Street Journal (through Proquest/ABI)

Other useful resources include

Academic Search Complete (for interdisciplinary persepctives)

Google Scholar (interdisciplinary and scholarly)

Proquest Central (for interdicisplinary perspectives)

Link to All Library Databases

Here are a sampling of search terms and processes that work in most of the business databases

• Search #1: consumer behavior and Pakistan (Tip: key words such as consumer, trends, markets can yield good results)

 Ayub, A., Aslam, M. S., Razzaq, A., & Iftekhar, H. (2013). Impact of gender based selling on consumer buying behavior: Cultural analysis of consumer markets in pakistan. Interdisciplinary Journal of Contemporary Research in Business, 4(11), 427-435. (ABI)

• Search #2: appliances and China (Tip: Try a specific product or brand first but may need to use a more general term)

Burkitt, L., & Davis, B. (2012, Jun 15). Chasing china's shoppers --- how best buy tapped a supercharged middle class -- through trial and error.

Wall Street Journal. (ABI)

• Search #3: Hisense (company name) (Tip: Try searching directly for known competitors. Business Sources Premier includes SWOT analyses for large public companies)

Hisense Kelon Electrical Holdings Company, SWOT Analysis (Business Source Premier)

• Search#4 : Caribbean Business (Tip: Identify regional business publications. This magazine is avaiable in Business Sources Premier.)
• Search #5:  BRIC and pharmaceutical in the lead paragraph (LexisNexis Academic)

Bayer Targets BRICs in 2013 (Tip: News sources in Lexis can yield good results)