Journalism and PR: News Media and Public Relations in the Digital Age by 
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by 
Public Relations for the Public Good: How PR Has Shaped America's Social Movements by 
The PR Masterclass: How to Develop a Public Relations Strategy That Works! by Welcome to the Cheng Library's Research Guide for PCOM 5100: Integrated Communications! The resources included on each page of this guide are intended to assist you in carrying out the research and project requirements for the course. They include links to relevant books, research and professional journals, databases, videos, web-based resources and tools, and more. If you need further assistance from the Library, please do not hesitate to contact us using the contact information on this page.
In this video, Danielle Bayard Jackson (founder of TELL Public Relations) will walk you through five components of any "contagious" PR campaign.
This video covers eight steps you need to know in order to draft a Public Relations plan.
