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PCOM5100: Integrated Communications: Home

Recent Books on Public Relations and Professional Communication

Welcome to the Research Guide for PCOM 5100 !

Welcome to the Cheng Library's Research Guide for PCOM 5100: Integrated Communications! The resources included on each page of this guide are intended to assist you in carrying out the research and project requirements for the course. They include links to relevant books, research and professional journals, databases, videos, web-based resources and tools, and more. If you need further assistance from the Library, please do not hesitate to contact us using the contact information on this page.

How to Create a Successful PR Campaign (11:22)

In this video, Danielle Bayard Jackson (founder of TELL Public Relations) will walk you through five components of any "contagious" PR campaign.

How to Write a Public Relations Plan (13:18)

This video covers eight steps you need to know in order to draft a Public Relations plan.


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Richard Kearney
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Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
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Wayne, NJ 07470