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MKT6080: Marketing Management: Finding Articles on Industries and Markets

Google Scholar?

Industry and trade information is often not covered in Google Scholar, but you can try Scholar to find reports and other documents on your industry.For some topics, you will be able to findarticles in academic journals.  For even better results, search Google Scholar from the library database list to insure that links to the full text of journal articles is included where available.

Link to business databases

The business databases are a good place to start when you need a mix of articles about a company, product and consumers. Business databases include full-text of general business publications (Business Week, Inc., Fast, WSJ) in addition to trade and industry publications (New Media Age, Publishing Executive, Information Week) and journals (Harvard Business Review, Journal of Brand Managment, Customer Relationship Management).

Selected Articles

Subject Guide

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Richard Kearney
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