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New technologies can be difficult to research because the industry may not be as well defined as a more traditional industry such as the apparel or beverage industries. This means that the keywords you use for searching will definitely affect your results. Since technology is always changing, it is helpful to maintain lists of key terms, brands, players and individuals as you find them in articles and postings. These terms can then be used to improve your keyword search results. When considering the "competition", it is helpful to think of functionality. An Ipad for example is more than an e-book reader.
Articles on e-books and readers can be founnd by searching on the following terms
- digital readers
- electronic books
- e-book readers
- electronic book readers
- kindle, nook, ipad
- google books
- online books
Check out Google Trends for terms such as "geolocation" or try a search on a company name.
Search Google Trends
What is in this guide?
The information in this guide will assist you in developing a marketing plan. It will provide tips on researching a product or brand and its target market.
Resources for Developing a Marketing Plan
Preparing effective business plans : an entrepreneurial approach / by
Call Number: HD30.28 .B36837 2009
Powerhouse marketing plans : by
Call Number: HF5415.13 .J5878 2004
In addition to your textbook, you may want to consult other resources to assist you in preparing a marketing plan.
Small Business Development Center
Small business development centers work with federal and local agencies to assist in the development of businesses. The SBDC at William Paterson University will assist local businesses in a variety of planning projects.