Determining the best search terms to use for a specific industry can be challenging. This guide provides several tips for improving your search results. Companies can often be analyzed from the perspective of more than one industry. Starbucks for example is a coffee producer, distributor, restaurant and even a fast-food restaurant.
There are a variety of industry reports, industry profiles and market research reports located in most of the business databases. Here are some representative examples.
Information about a company's competitive environment can often be found in industry reports and business periodicals.