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Welcome! This guide will provide information you need to write a market plan. Please contact me if you have any questions!
There are several different types of resources you might use to develop a marketing plan:
- Company and industry reports
- Articles from magazines, newspapers, and scholarly journals
- The company's website (i.e. shareholder report and 10-K)
- Statistics (i.e. census data, BLS)
Where to Begin at the Library
Everything you need starts here: www.wpunj.edu/library