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MKT4820: Marketing Management: Home


Welcome! This guide will provide information you need to write a market plan. Please contact me if you have any questions!


There are several different types of resources you might use to develop a marketing plan:

  • Company and industry reports
  • Articles from magazines, newspapers, and scholarly journals
  • The company's website (i.e. shareholder report and 10-K)
  • Statistics (i.e. census data, BLS)
  • Books 

Where to Begin at the Library

Everything you need starts here:

Access to the Databases

Subject Guide

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Cara Berg
Business Librarian/Co-Coordinator of User Education

973 720 3189