Hoover's Academic contains company profiles, recent news, financial information, and other essential company data.
You can also pull company information from IBIS World, ABI-Inform Complete, and Business Source Premier.
Industry Analyses, SWOT analyses of public companies and similar reports can be located in several sources.
Both ABI-Inform Complete and Business Source Premier provide access to trade magazines and industry/market research reports.
The best keywords for researching a bakery/cafe concept include restaurants, "bakeries or bakery", coffee and similar terms and phrases.
From you results list, look for more display options such as "reports", "market research reports", "industry profiles"' , or "trade publications"
Use the ReferenceUSA database to make lists of companies by a set of criteria such as NAICS/SIC code, "yellow-page" listing, geography, number of employees, or sales. This source is particularly useful for small and even local businesses.
Some of the information you can find using Ref USA includes...
Log in to the databases from off-campus with your WPUNJ ID and password.