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MGT4500: Small Business Management: Business Databases at the Cheng Library

Industry Information

For industry information, IBIS World will retrieve recent and detailed industry reports.

You can also find industry information in ABI/Inform, Business Source Premier, and Hoover's. 

Company Information

Hoover's Academic contains company profiles, recent news, financial information, and other essential company data.

You can also pull company information from IBIS World, ABI-Inform Complete, and Business Source Premier. 

SWOT Analyses

Industry Analyses, SWOT analyses of public companies and similar reports can be located in several sources.

  • Business Source Premier includes SWOT analyses from Datamonitor. Enter the company name and the term SWOT in the search box. 
  • Select ReferenceUSA from the database list and then click one OneSource. Search for a company and then scroll through the left menu for a report on "Strengths/Weaknesses".



Market Research Reports/Trade Sources

Both ABI-Inform Complete and Business Source Premier provide access to trade magazines and industry/market research reports. 

The best keywords for researching a bakery/cafe concept include restaurants, "bakeries or bakery", coffee and similar terms and phrases.

From you results list, look for more display options such as "reports", "market research reports", "industry profiles"' ,  or "trade publications"


Reference USA

Use the ReferenceUSA database to make lists of companies by a set of criteria such as NAICS/SIC code, "yellow-page" listing, geography, number of employees, or sales. This source is particularly useful for small and even local businesses.

Some of the information you can find using Ref USA includes...

  • List companies in a particular business and locate them on a map using a radius feature
  • Locate all of the Starbucks in a particular geography
  • List companies by industry in more than one location
  • List of competitors 



Log in to the databases from off-campus with your WPUNJ ID and password.