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Secondary Marketing Literature
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Secondary Marketing Literature: Data Sources
Getting Started
Data Sources
Trade and Professional Sources
Citing Sources and Presentation
U. S. Government Sources
American Community Survey (Census Bureau)
American Time Use Survey ( Bureau of Labor Statistics)
Consumer Expenditure Survey (Bureau of Labor Statistics)
County Business Patterns by ZipCode (Census Bureau)
Data and Statistics About the U.S. (from USA.gov)
A portal to data and statistics from a wide variety of government agencies.
Local Employment Dynamics (Census Bureau)
National Center for Health Statistics
Research Institutes
Pew Internet and American Life Project
This is a selected list. Feel free to recommend others.
Pew Research Center
Roper Center for Public Opinion Research
University of Michigan Survey of Consumers
Register for Public Access.
Most known is the Index of Consumer Sentiment.
AARP Research Center
Selected Links
Advertising Age
Arbitron
Radio ratings +
BizStats
ClickZ
Look for the Stats and Tools section in addition to articles and commentary
Gallup
Google Trends (Need to set up an account)
Jim Vileta's Business Research Launch Pad
My Best Segments
Try the Zip Code look up for an example of consumer market segmentation.
Nielsen Wire
SecondaryData
SecondaryData.com™ is owned and operated by Decision Analyst, a global marketing research and analytical consulting firm.
Social Media Examiner
Trend Briefing
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