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Secondary Marketing Literature
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Secondary Marketing Literature: Data Sources
Trade and Professional Sources
Citing Sources and Presentation
U. S. Government Sources
American Community Survey (Census Bureau)
Census Bureau tool for finding demographic and economic census data.
American Time Use Survey ( Bureau of Labor Statistics)
Consumer Expenditure Survey (Bureau of Labor Statistics)
County Business Patterns by ZipCode (Census Bureau)
Other US government statistical agencies
Local Employment Dynamics (Census Bureau)
National Center for Health Statistics
Pew Internet and American Life Project
This is a selected list. Feel free to recommend others.
Pew Research Center
Roper Center for Public Opinion Research
University of Michigan Survey of Consumers
Register for Public Access.
Most known is the Index of Consumer Sentiment.
AARP Research Center
Radio ratings +
Look for the Stats and Tools section in addition to articles and commentary
Google Trends (Need to set up an account)
Jim Vileta's Business Research Launch Pad
My Best Segments
Try the Zip Code look up for an example of consumer market segmentation.
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Trade and Professional Sources >>
Feb 23, 2017 3:39 PM
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