Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Secondary Marketing Literature
Search this Guide
Secondary Marketing Literature: Data Sources
Trade and Professional Sources
Citing Sources and Presentation
U. S. Government Sources
American Community Survey (Census Bureau)
Census Bureau tool for finding demographic and economic census data.
American Time Use Survey ( Bureau of Labor Statistics)
Consumer Expenditure Survey (Bureau of Labor Statistics)
County Business Patterns by ZipCode (Census Bureau)
Other US government statistical agencies
Local Employment Dynamics (Census Bureau)
National Center for Health Statistics
Pew Internet and American Life Project
This is a selected list. Feel free to recommend others.
Pew Research Center
Roper Center for Public Opinion Research
University of Michigan Survey of Consumers
Register for Public Access.
Most known is the Index of Consumer Sentiment.
AARP Research Center
Radio ratings +
Look for the Stats and Tools section in addition to articles and commentary
Google Trends (Need to set up an account)
Jim Vileta's Business Research Launch Pad
My Best Segments
Try the Zip Code look up for an example of consumer market segmentation.
SecondaryData.com™ is owned and operated by Decision Analyst, a global marketing research and analytical consulting firm.
Social Media Examiner
Trade and Professional Sources >>
Feb 23, 2017 3:39 PM
Login to LibApps
Marketing and Management