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COMM3480: Public Relations: HOME

This guide will help you locate resources for your public relations plan.

Library Hours

Fall Semester Hours  


Friday: 7:45am-10:00pm           

Saturday: 8:00am-8:00pm

Sunday: 12 noon-11:45pm

Spring Semester Hours  


Friday: 7:45am-10:00pm           

Saturday: 8:00am-8:00pm

Sunday: 12 noon-11:45pm 

Summer Hours  


Closed Friday          

Saturday 10:00am-4:00pm

Closed Sunday

See complete schedule for holidays and exceptions

Have a Question? Contact a Librarian:

By phone

Call 973-720-2116

The Reference Desk is staffed until 10PM Sunday-Friday and until 8:00pm on Saturday.

By e-mail

Send your question to the Reference Desk via email -


Welcome to the David & Lorraine Cheng Library This guide should serve as a starting point for your research needs for your Public Relations Case Studies course. Use the tabs at the top of the guide to locate different types of resources. If you have any questions, please be sure to contact me!

Developing Your PR Plan

Consider these questions as you create your public relations plan:

  • Is your company public or private? Is there a parent company? The larger the company/organization, the easier it will be to find information.
  • Large organizations will have many brands/services, do you want to focus on the company as a whole or a specific segment?
  • For small businesses, such as a local restaurant, industry trends (food, beverage and/or hospitality trends) can provide an alternative way to conduct research.  You can check trade publications and trade organizations for current issues and regulations.
  • Focus on the need, problem, issue for either the company and/or its product or service.
  • Companies have already done their market research, you can use that information even as it is presented on webpages and in other promotions.
  • Look for partnerships, experts in a field, professional organizations and association related to your company's product/service.
  • Keep track of key names, industry executives, trade organizations. You can use these to improve Internet search results.

Public Relations


On Reserve in the Library



Your Librarian

Nancy Weiner's picture
Nancy Weiner
Assistant Director
Access & Information Services
William Paterson University
David & Lorraine Cheng Library
Reference Office 107f