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COMM3480: Public Relations: Citing Sources

This guide will help you locate resources for your public relations plan.

Why do I need to cite?

You must cite your source of information any time you use another person’s ideas, opinion or theory. You must also provide citations for any facts, statistics, graphs, or drawings that are not common knowledge. Quotations of another person's actual spoken or written word and paraphrases of another person's spoken or written words must also be cited.

For additional information about citing sources and avoiding plagiarism, please visit Purdue University's Online Writing Lab



Citing Sources

Style/Citation Guides

Most Communication research courses will require you to use the APA Style for citing your sources. Yes, this is different than the AP Style that many of you have used in the past!

APA (American Psychological Association) Style



Company citation:

Hoover’s Inc. (2018). Petsmart, Inc. Retrieved October 4, 2018 from Hoover’s database.

Industry citation:

Hoover’s Inc. (2018). Pet and Pet Supply Stores. Retrieved October 4, 2018 from Hoover’s database.

IBIS world industry report

Oliver, K. (2018). Puppy love: Pet owners will invest in premium products and services as the economy      improves. (Industry Report 45391). Retrieved October 4, 2018 from IBISWorld database.

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