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Company Research: Company and Industry Reports

SWOT Analyses and Market Research Reports

Industry Analyses, SWOT analyses of public companies and similar reports can be located in several sources. If there is no SWOT analysis for your company, consider examining competitor analyses especially for the opportunities and threats,

  • Business Source Premier includes SWOT analyses on large public companies. Enter the company name and the term SWOT in the search box. 
  • Hoover's Academic includes industry research reports from First Research.
  • IbisWorld provides industry reports for over 700 US industries based on 5-digit industry codes (NAICS)




Top Picks-Financials

Your main source for company financial data should be the annual report/10K report. 10K reports are filed with the SEC but are also posted on the company webpage. Yahoo Finance is an excellent source for information on stocks.

Industry Reports in the General Business Databases

ABI and Business Source Premier also include selected industry profiles and reports. The easiest way to locate these reports is to search for the industry by name, SIC or NAICS code and then limit to the report type "report" or "Industry profile". While many of these reports are full-text, some searches will lead to descriptions of reports rather than the actual report.

Search in Business Source Premier for the Beverage Industry

Search in ABI for Cable Industry