IMC6270:Strategic Communication Research: Locating Articles

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The D&B Hoovers database combines over 150 million business records from 30,000 sources in 190 countries, updated 5 million times a day to put data in the hands of sellers at the point of interaction. The database is used by sales and marketing professionals to focus on the right prospects so they can generate immediate growth for their business, and for other types of company research.

A specialist in industry information, IBISWorld provides research and analysis of over 700 U.S. industries and almost 4,000 product segments. Its reports are written at the 5-digit level of the North American Industry Classification System (NAICS) and they can be searched or browsed within the database according to NAICS code. The reports, updated regularly, provide detailed and comprehensive industry overviews, performance evaluations, an analysis of products and markets, the competitive landscape, an examination of major companies in each industry, operating conditions, and key statistics

A comprehensive full-text source on business topics, ABI/INFORM features scholarly research from peer-reviewed journals (including over 3,000 full-text publications), trade and industry news, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data.

Full text for over 1,000 scholarly business journals (with current coverage for 490 titles), plus over 10,000 other business publications. Coverage includes virtually all subject areas related to business.

Full-text index to articles from over 200 periodical titles in the field of communications and mass media studies, with citations and abstracts for articles from over 100 additional periodicals.