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PCOM6210 Global Communication: Citing Sources

Why do I need to cite?

You must cite your source of information any time you use another person’s ideas, opinion or theory. You must also provide citations for any facts, statistics, graphs, or drawings that are not common knowledge. Quotations of another person's actual spoken or written word and paraphrases of another person's spoken or written words must also be cited.

Avoiding Plagiarism Tutorial

Citing Sources

APA Style 

Most Communication research courses will require you to use the APA Style for citing your sources. 

APA (American Psychological Association) Style


Company citation:

Hoover’s Inc. (2018). Petsmart, Inc. Retrieved October 4, 2019 from Hoover’s database.

Industry citation:

Hoover’s Inc. (2018). Pet and Pet Supply Stores. Retrieved October 4, 2019 from Hoover’s database.

IBIS world industry report

Oliver, K. (2018). Puppy love: Pet owners will invest in premium products and services as the economy  improves. (Industry Report 45391). Retrieved October 4, 2019 from IBISWorld database.

Statista Examples: 

Use the citation feature for individual charts: 

Morning Consult. (June 30, 2020). Share of online adults in the United States who are more or less likely to use TikTok in light of select news regarding the app as of July 2020 [Graph]. Statista. Retrieved September 23, 2020, from

If there is no citation available, follow this example: 

Statista. (2020). Dossier on South Korea. Statista. Retrieved September 23, 2020, from



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