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PCOM5100: Professional Communication: Researching Companies and Organizations

  Searching for information on Companies

  • In general more information will be availalbe on public companies or larger organizations.
  • Check out the company/organization webpages, documents. Are there corporate responsibility, ethics, sustainability or similar plans? What is the mission?
  • What can you determine about the companies image? How does the company/org currently promote its products/services?
  • Find out as much as you can about the product. brand or service that will be the topic of your PR plan


SEC Documents

Most companies will post their primary SEC filings, such as the 10-K reports, in the investor's section of their company webpage.

Profiling a Company or Organization

It's helpful to start with general overviews of a company. Background information will make it easier to search for company specifics on the Internet or to find articles in the business press.

Other Perspectives

How can you investigate the perspectives of various stakeholders on a specific company? First, search for articles on the company in the key business databases. Second, look for webpages from various stakeholders or groups monitoring companies. Explore social media sites as well.

Subject Guide

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Richard Kearney
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Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
300 Pompton Road
Wayne, NJ 07470