Skip to main content

PCOM7150: Social Media Communication: HOME

This guide provides an overview of resources relevant to your research needs.

Welcome to David and Lorraine Cheng Library

This guide should serve as a starting point for your research needs for your  Social Media Communications course. Use the tabs at the top of the guide to locate different types of resources. If you have any questions, please be sure to contact me.

Your Librarian

Nancy Weiner's picture
Nancy Weiner
Assistant Director
Access & Information Services
William Paterson University
David & Lorraine Cheng Library
Reference Office 107f

Library Hours

Fall Semester Hours  


Friday: 7:45am-10:00pm           

Saturday: 8:00am-8:00pm

Sunday: 12 noon-11:45pm

Spring Semester Hours  


Friday: 7:45am-10:00pm           

Saturday: 8:00am-8:00pm

Sunday: 12 noon-11:45pm 

Summer Hours  


Closed Friday          

Saturday 10:00am-4:00pm

Closed Sunday

See Complete Schedule 

Social Media

What is social media?

Social media is a new instrument of communication. With "old" media (radio, television, etc), things are communicated to you. With "new" media  (Facebook, Twitter, etc), you can participate in the conversation and the creation of media yourself.

Why use social media?

There are many benefits to utilizing social media to the best of your ability!

Everybody's using it. Your target audience is connected, your competition is connected. This is the perfect platform to find an audience for yourself or your business.

Social media gives everyone a sense of global connectedness. It is seriously simple to interact and engage directly with your audience, which can be a huge number of diverse people.

Boosts your exposure. It's the new word-of-mouth marketing - what's said online is very powerful. Social media exposure can also generate online traffic for your website.

Start receiving real feedback from your audience (clients/customers/what have you).

By Creating and sharing valuable content, you will get noticed! Because of this you will be able to communicate your thoughts and ideas to more people.

If you are doing a great job on social media, you will establish credibility. People will take notice that you are honest, transparent, and professional.

Lastly, social media lets you have complete control over your brand.

Have a Question? Contact a Librarian:

By phone

Call 973-720-2116

The Reference Desk is staffed until 10PM Sunday-Friday and until 8:00pm on Saturday.

By e-mail

Send your question to the Reference Desk via email -