MKT4820: Marketing Management: Home

Welcome! This guide will provide information you need to write a market plan. Please contact me if you have any questions!

There are several different types of resources you might use to develop a marketing plan:

• Company and industry reports
• Articles from magazines, newspapers, and scholarly journals
• The company's website (i.e. shareholder report and 10-K)
• Statistics (i.e. census data, BLS)
• Books 

Everything you need starts here: www.wpunj.edu/library