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COMM3480: Public Relations: Locating Resources

This guide will help you locate resources for your public relations plan.

PR and Related Industry Publications

Search within these publications for articles on industires, companies, or target market

Top News Sources

Locating Company Information

Using Library Databases: To locate articles and other research related information using Library databases, you can click on the Articles & Databases tab on the Library homepage. With more than 135 databases, we have listed the some of the most relevant databases for public relations related research. All of these databases are accessible from off campus.

Hoover's Academic This database contains detailed proprietary information about more than 40,000 public and non-public companies, 600 industries, and 225,000 key executives, with additional information about 90 million companies worldwide.

 IBIS World -US Industry Reports and iExpert  Industry Summaries A specialist in industry information, IBISWorld provides research and analysis of over 700 U.S. industries and almost 4,000 product segments. he reports, updated regularly, provide detailed and comprehensive industry overviews, performance evaluations, an analysis of products and markets, the competitive landscape, an examination of major companies in each industry, operating conditions, and key statistics.

Lexis/Nexis Academic is a full-text database that provides access to full-text news, business, and legal publications, using a variety of flexible search options. Includes access to major national and international newspapers. Includes PR and other newswires, O'Dwyers and numerous trade publications. 

Locating Articles

ABI Inform/Proquest ABI is a major business database. It includes articles published in business periodicals, trade publications, academic journals and the Wall Street Journal. Includes titles such as PR News, PR Newswire, Public Relations Quarterly and numerous industry trade publications. Also includes Hoover's Company Information. 

Business Source Premier Business Source Premier is a major business database. It includes articles from popular business magazines, trade publications and academic journals. Includes Public Relations Review, Public Relations Tactics and numerous industry trade publications. Also includes company profiles from MarketLine that include a SWOT analysis.

Communication & Mass Media Complete offers full text access for over 200 titles and contains citation coverage for thousands of additional sources. Dates and coverage vary. Includes Public Relations Research Annual and various PR related publications. 

Locating Statistical Information

Statista The Statista database is a portal to statistical information, pulling together data on over 80.000 topics from over 18.000 sources onto a single platform.

Statistical Abstract of the United States  The most authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. It offers convenient access to a wide variety of data on such topics as population, education, elections, all major sectos of the economy, health and nutrition, government, science and technology, transportation, housing, and much more.