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PCOM 7150 Social Media Communication: Web Sources

This guide provides an overview of resources relevant to your research needs.

B2B Social Media Landscape

The 2014 B2B Social Media Landscape - An infographic by the team at Embed the infographic now

What does this mean?

Social Media Monitoring is the process of tracking your conversations.

   -Track keywords relevant to your brand, product, service

   -Tracks others having similar "conversations"

Social Media Analytics will measure your influence

   -How do you compare to your competitors?

   -How many people are you reaching?

   -Tracking success, "Is it working?"