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PCOM 7150 Social Media Communication: Web Sources

This guide provides an overview of resources relevant to your research needs.

B2B Social Media Landscape

The 2014 B2B Social Media Landscape - An infographic by the team at Embed the infographic now

Pew Research Center

Pinterest and Instagram Usage Doubles Since 2012, Growth on Other Platforms is Slower

What does this mean?

Social Media Monitoring is the process of tracking your conversations.

   -Track keywords relevant to your brand, product, service

   -Tracks others having similar "conversations"

Social Media Analytics will measure your influence

   -How do you compare to your competitors?

   -How many people are you reaching?

   -Tracking success, "Is it working?"