It is usually a good idea to start out broadly, so using just one or two of your topic terms is a good way to begin. Once you have a set of results, you can begin narrowing down your results by entering one or more terms. Searching in a specific field such as "Subject" or "Title" will narrow or focus your results.
Communication & Mass Media Complete offers full text access for over 200 titles and contains citation coverage for thousands of additional sources. Dates and coverage vary.
Business Source Premier offers full text access to more than 8,000 business publications including more than 1,100 scholarly business journals.
Academic Search Complete includes more than 8500 periodicals (newspapers, magazines and journals) in all subject areas. Most articles are available full-text online.
Once you locate a few good articles on your topic, be sure to review the references to other articles that are cited. This is a great way to locate related research articles on your topic. Many databases also provide a link to these articles if they are available electronically. If you don't find a link, be sure to check the Library's Journals A-Z List to see if it's available, If not, you can always use our awesome Interlibrary Loan Service.
Hoover's Academic This database contains detailed proprietary information about more than 40,000 public and non-public companies, 600 industries, and 225,000 key executives, with additional information about 90 million companies worldwide.