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PCOM 7150 Social Media Communication: Locating Articles

This guide provides an overview of resources relevant to your research needs.

Search Tip: Keywords

It is usually a good idea to start out broadly, so using just one or two of your topic terms is a good way to begin. Once you have a set of results, you can begin narrowing down your results by entering one or more terms. Searching in a specific field such as "Subject" or "Title" will narrow or focus your results. 

Search Tip: Truncation

Truncation Finds Multiple Word Forms

The asterisk (*) is usually used to search words with the same root:

 Person* =  Personal, Personality, Personable,  etc.

Wildcard symbols (usually a ‘?’) replace a single letter:

Wom?n = Woman, Women

Locating Research Articles

Communication & Mass Media Complete offers full text access for over 200 titles and contains citation coverage for thousands of additional sources. Dates and coverage vary. 

Business Source Premier  offers full text access to more than 8,000 business publications including more than 1,100 scholarly business journals. 

Academic Search Complete includes more than 8500 periodicals (newspapers, magazines and journals) in all subject areas. Most articles are available full-text online.

PsycInfo contains more than 2 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations, all in psychology and related disciplines, dating as far back as the 1800s. 
 
Google Scholar  Using the link from this page or the Library database page allows you to search in Google Scholar and retrieve results that are identified as being available in Cheng Library. 
 

Search Tip: Use the References

Once you locate a few good articles on your topic, be sure to review the references to other articles that are cited. This is a great way to locate related research articles on your topic. Many databases also provide a link to these articles if they are available electronically. If you don't find a link, be sure to check the Library's Journals A-Z List to see if it's available, If not, you can always use our awesome Interlibrary Loan Service

Locating Company or Industry Information

Hoover's Academic This database contains detailed proprietary information about more than 40,000 public and non-public companies, 600 industries, and 225,000 key executives, with additional information about 90 million companies worldwide. 

 IBIS World -US Industry Reports and iExpert  Industry Summaries A specialist in industry information, IBISWorld provides research and analysis of over 700 U.S. industries and almost 4,000 product segments. he reports, updated regularly, provide detailed and comprehensive industry overviews, performance evaluations, an analysis of products and markets, the competitive landscape, an examination of major companies in each industry, operating conditions, and key statistics.

Locating Statistical Information

Statista The Statista database is a portal to statistical information, pulling together data on over 80.000 topics from over 18.000 sources onto a single platform.