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PCOM7100: Advanced Topics in Professional Writing: Web Resources

This guide will provide an overview of resources relevant to Media Abstracts, White Papers and Op-Ed pieces.

White Papers

Check out the Purdue Owl to find out about: White Paper: Purpose and Audience

Search through white papers related to technology and technology based products. Find White Papers   

Free vendor supplied technical content. Contains white papers on a variety of topics. TechRepublic

Many white papers can be found using Google. Simply search for "white paper" AND your topic. 

Image result for white paper

Position Paper

A document which outlines a point of view, policy, etc., especially one produced by a political party or a politician. From "The Macquarie Dictionary" © Copyright 6th edition Macquarie Dictionary Publishers Pty Ltd 2013 

OP-Ed

1 an article expressing a personal viewpoint written for the op-ed section of a newspaper 2 opposite editorial, i.e. on the facing page to that on which the editorial article appears From "Dictionary of Media Studies" © A&C Black Publishers Ltd 2006 

Op-ed pieces can be located online but all of them may not be accessible. Simply search for "op ed" AND your topic.

Suggested Web Sites

American Journalism Review http://www.ajr.org/

Center for Media and Public Affairs http://www.cmpa.com/

Center for Media Research http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=8

Columbia Journalism Review http://www.cjr.org/

FAIR: Fairness & Accuracy in Reporting http://www.fair.org/index.php?page=7&issue_area_id=57

Gallup http://www.gallup.com/home.aspx

Institute for Public Relations http://www.instituteforpr.org/

The Media Institute http://www.mediainstitute.org/

National Council for Marketing & Public Relations http://www.ncmpr.org/

Pew Charitable Trusts http://www.pewtrusts.org/ 

Pew Research Center http://pewresearch.org/

Quinnipiac Polling Institute http://www.quinnipiac.edu/institutes-centers/polling-institute/

The State of the New Media 2012 http://stateofthemedia.org/

World Public Opinion http://www.worldpublicopinion.org/

Professional Associations and Organizations

Professional organizations and associations provide useful and practical information about your potential profession. Here are a few links that you may find useful.

American Marketing Association 

Committee to Protect Journalists

Council of Public Relations Firms

Event Planners Association

Newspaper Association of America

Public Relations Society of America

Society of Professional Journalists                                        

Website Evaluation

While it may seem easier to do a web search for information rather than use a library database, you need to critically evaluate web sites. While there are numerous web pages that describe how to evaluate a web site, here are a few that you may find useful:

Evaluation Criteria: The Good, The Bad & The Ugly: Why It's a Good Idea to Evaluate Web Sources

Evaluating Web Pages: Techniques to Apply & Questions to Ask

Website Evaluation Wizard