Check out the Purdue Owl to find out about: White Paper: Purpose and Audience
Search through white papers related to technology and technology based products. Find White Papers
Free vendor supplied technical content. Contains white papers on a variety of topics. TechRepublic
Many white papers can be found using Google. Simply search for "white paper" AND your topic.
A document which outlines a point of view, policy, etc., especially one produced by a political party or a politician. From "The Macquarie Dictionary" © Copyright 6th edition Macquarie Dictionary Publishers Pty Ltd 2013
1 an article expressing a personal viewpoint written for the op-ed section of a newspaper 2 opposite editorial, i.e. on the facing page to that on which the editorial article appears From "Dictionary of Media Studies" © A&C Black Publishers Ltd 2006
Op-ed pieces can be located online but all of them may not be accessible. Simply search for "op ed" AND your topic.
American Journalism Review http://www.ajr.org/
Center for Media and Public Affairs http://www.cmpa.com/
Center for Media Research http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=8
Columbia Journalism Review http://www.cjr.org/
FAIR: Fairness & Accuracy in Reporting http://www.fair.org/index.php?page=7&issue_area_id=57
Institute for Public Relations http://www.instituteforpr.org/
The Media Institute http://www.mediainstitute.org/
National Council for Marketing & Public Relations http://www.ncmpr.org/
Pew Charitable Trusts http://www.pewtrusts.org/
Pew Research Center http://pewresearch.org/
Quinnipiac Polling Institute http://www.quinnipiac.edu/institutes-centers/polling-institute/
The State of the New Media 2012 http://stateofthemedia.org/
World Public Opinion http://www.worldpublicopinion.org/
Professional organizations and associations provide useful and practical information about your potential profession. Here are a few links that you may find useful.
While it may seem easier to do a web search for information rather than use a library database, you need to critically evaluate web sites. While there are numerous web pages that describe how to evaluate a web site, here are a few that you may find useful: