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COMM4490: Public Relations Workshop: Getting Started

About this guide

This guide offers tips and strategies for finding information to support the development of a public relations plan.




Developing the PR plan: thing to consider

  • Is your company public or private? The larger the company/organization - the easier it will be to find information
  • Large organizations will have many brands/services, do you want to focus on the company as a whole or a specific segment?
  • For small businesses, such as a local restaurant, industry trends, food trends, etc. can provide an alternative way to search
  • Focus on the need, problem, issue for either the company and/or its product or service.
  • Companies have already done their market research, you can use that information even as it is presented on webpages and in other promotions
  • Look for partnerships, experts in a field, professional organizations and association related to your company's product/service
  • How and when does your company/organization/industry use social media?
  • Keep track of key names, industry executives, trade organizations. You can use these to improve Internet search results



Subject Guide

Richard Kearney's picture
Richard Kearney
Electronic Resources Librarian
Reference and Information Services Office, Room 107g
David and Lorraine Cheng Library
William Paterson University
300 Pompton Road
Wayne, NJ 07470