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Industry Research: Using Industry Codes

This guide illustrates ways of researching the competitive environment using cellular technology as the example.

Which industry?

Determining the best search terms to use for a specific industry can be challenging. This guide provides several tips for improving your search results.

This guide uses the cellular telphone industry for its examples.

NAICS

Industry Codes

Identifying relevant industrial codes are a useful first step. These codes can be used to develop lists of competitors, locate articles on industries and find industry data.

NAICS Codes for Cellular

237130 Cellular phone tower construction
321219 Insulation board, cellular fiber, manufacturing
334210 Telephones (except cellular telephone) manufacturing
334210 Cordless telephones (except cellular) manufacturing
334220 Telephones, cellular, manufacturing
334220 Cellular telephones manufacturing
423690 Cellular telephones merchant wholesalers
517210 Telecommunications carriers, cellular telephone
517210 Cellular telephone services
517210 Cellular telephone communication carriers

Working Backwards

 

Search for a company name in any of the followiing databases. The basic information for the company will include the industry codes. Note that some companies will have several codes since they operate in more than one industry.